Every crowd-funding campaign needs a strategy, to include social media, PR, email, word-of-mouth and much more. Here we have listed useful hacks (processes by which you can use a more efficient way to achieve a goal) improve the chances of success for your crowd-funding campaign. These free hacks will help to make things more efficient and streamlined and also create new marketing streams for you to investigate.
Google Alerts is the first of our hacks. Good will email you results for the keyword alerts you have selected. This application allows you to keep track of press mentions and blog posts for your campaign, as well as news hits for relevant keywords, helping you stay up to date with the latest news in the industry. You can keep your community updated by sharing these links via social media, email or as an update on the crowd-funding campaign page itself.
A social media strategy is critical for a successful crowd-funding campaign. Managing multiple social channels and keeping them updated with fresh content can be time-consuming, but a social media scheduling tool like Buffer will automate your social media posting schedule, helping you stay organized and keep your social profiles active. You can write posts, attach images and links and schedule them in advance. You can also update your social community with press releases, new features, flash sales or milestones.
Campaigns that include a video pitch can raise up to twenty percent more funds than those without. One of the most important hacks, YouTube allows you to create an attractive professional video to upload to your campaign page. It money is tight, you can make your own pitch video using the YouTube Video Editor that allows you to combine photographs and video clips with filters, transitions and music from the YouTube library. Write a script in a story format that is engaging, information and persuasive. You can upload an audio recording from your smartphone and convert it to a video file to play over your images, graphics and video clips.
If you do not have Photoshop or the budget for a graphic designer to create professional quality graphics, one of the easiest hacks is Canva, a drag-and-drop image creation tool with thousands of graphics, layouts, fonts and more for you to create professional images. Some of these are free, but you can also buy stock images. You can create almost any image to enhance your campaign and marketing strategy whether through presentations, social media images, banners, flyers, infographics and more.
If you plan to contact the press about your crowd-funding campaign, the USNPL is a directory of local newspapers, television stations and radio stations throughout the United States. You can find the website, address, phone number, Facebook page, Twitter account, YouTube channel for each media outlet in the directory, helping you to target local media outlets to potentially reach a wider audience.
Buzzsumo allows you to research content and to find people who talk about about your topic frequently, known as influencers. Buzzsumo is two hacks in one; you can find out what types of articles are most popular for a specific topic and which pages have the most shares within specific domains, helping you determine what websites might be interested in covering your campaign. Buzzsumo will also provide a list of influencers together with their Page Authority ranks. These are people you can connect with others who may be interested in sharing your campaign, multiplying your network exponentially.
The last of our hacks helps you stay organised and on top of all your tasks is by using a prep calendar. The Indiegogo Prep Calendar outlines all the things you should be doing for your campaign and when you should be doing them, starting one month prior to your launch and one month after the campaign ends. You can tailor this calendar to fit your specific campaign needs, helping you to stay on track for a successful crowd-funding campaign.Tips for Entrepreneurs in Product Design and Development Guide to Customer Acquisition